•3 min read•Positioning, B2B SaaS
How to Talk to the CFO (Not Just the Engineers)
Engineers love your tool. But the CFO signs the contract. Here is how to stop getting stuck in procurement limbo.
Articles • Teardowns • Notes
Thoughts on positioning, messaging and selling B2B software.
Zero marketing buzzwords. Just honest observations on why tech buyers buy (and why they leave).
•4 min read•PMM, Sales Enablement
The Feature List That Is Murdering Your Sales Demos
Buyers don't buy your Kubernetes cluster or your 400 integrations. They buy relief from a costly migraine.
•3 min read•Messaging, Conversion
Why Nobody Reads Your SaaS Landing Page
Most tech homepages sound like they were written by an engineer who hates people or by a committee terrified of having an opinion.
Buyers like your demo, then go quiet?
Book a 15-min fit call. If I can help, I'll tell you how. If not, I'll tell you who can.
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