<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Marc Campabadal | Positioning &amp; Messaging Notes</title><description>Less noise, more revenue. Honest thoughts on positioning and messaging for B2B tech.</description><link>https://marcpmm.com/</link><language>en-us</language><item><title>How to Talk to the CFO (Not Just the Engineers)</title><link>https://marcpmm.com/blog/how-to-sell-to-the-person-with-the-credit-card/</link><guid isPermaLink="true">https://marcpmm.com/blog/how-to-sell-to-the-person-with-the-credit-card/</guid><description>Engineers love your tool. But the CFO signs the contract. Here is how to stop getting stuck in procurement limbo.</description><pubDate>Wed, 30 Sep 2026 00:00:00 GMT</pubDate></item><item><title>The Feature List That Is Murdering Your Sales Demos</title><link>https://marcpmm.com/blog/the-feature-list-trap/</link><guid isPermaLink="true">https://marcpmm.com/blog/the-feature-list-trap/</guid><description>Buyers don&apos;t buy your Kubernetes cluster or your 400 integrations. They buy relief from a costly migraine.</description><pubDate>Tue, 29 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Why Nobody Reads Your SaaS Landing Page</title><link>https://marcpmm.com/blog/why-nobody-reads-your-saas-landing-page/</link><guid isPermaLink="true">https://marcpmm.com/blog/why-nobody-reads-your-saas-landing-page/</guid><description>Most tech homepages sound like they were written by an engineer who hates people or by a committee terrified of having an opinion.</description><pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate></item></channel></rss>